Tremendous Opportunity to Convert Offline users to Online

Ankur Dewani who is the CEO of Sachiko Gaming that operates PokerStars India said that on their platform time spent by regular players increases by 20-30 percent and those who do not play often end up playing seven to eight times during Diwali as  Koinqq against one or two times.

Growth of poker both online and offline

Poker may be a niche pursuit in India but it is growing both online and offline.

“Currently, there are eight million players playing poker in India but only two million are online. So, there is tremendous opportunity to convert offline users to online. The number of people learning poker is also increasing. So we see the market doubling in the next few years at least,” said Mahna.

He also compared the average revenue per user (ARPU) with other games like cricket fantasy and rummy. “Cricket fantasy games are huge but their ARPUs are low. The ARPU for rummy is higher than cricket but lower than poker though the audience is still bigger. In poker, the average revenue is huge but the scale is small in comparison to cricket fantasy and rummy. The scale is increasing year-on-year,” he added.

In terms of number of companies offering online poker, Mahna said that the market right now is not so big and is dominated by five to six players, or operators. “There is enough space for six to seven operators but not for 30,” he added.

Diwali is the test of time for poker operators in terms of user retention and to market their product. This means that operators come up with a lot of offers and tournaments for poker enthusiasts.Like Diwali Rush by PokerStars, a week-long festival starting from October 28 to November 3. The prize pool this Diwali has gone up to Rs 2 crore from Rs 1 crore last year thanks to the strong reception last Diwali.

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